animation / illustration
Güd Marketing was looking to increase activity and engagement on their social channels. They specifically wanted more animated and branded posts. So for one style of post, we decided to explore a series of animated socials with playful and clean illustrations.
Since their primary palette was quite monotone and limited while they were looking for brighter and upbeat content, it was decided that we would use their secondary palette as a basis.
agency
Güd Marketing
client
Güd Marketing
In collaboration with the social team, we worked together to develop monthly content calendars, post copy, and animated ads. We started with gifs but quickly evolved to short animated videos with accompanying music to hit multiple senses.