Elliott Kids Brand Identity
brand identity / logo design / ui/ux design
Elliott Kids is a children's boutique that offers a wide variety of clothing for all budgets and ages. They came to me with a need for a logo and Shopify website which then evolved to brand identity. I had done work with them before on another venture, Elliott Events, in which they wanted to continue to build a suite of brands that were consistent with each other. The task was to create a refined yet playful look that “included the color pink” but inclusive of all children.
agency
Brim by Design
client
Elliott Kids
The process started with sketching and then digitizing selects for review. Once a final mark was chosen, some further type and color explorations were pursued before building the rest of the identity.
Included in brand assets was a social media “starter” page which provided direction for getting their social grid started. A demo in Shopify was also provided in order to allow the client to maintain their website as needed.
